- What is the difference between UX and UI Design?
- UX (User Experience) focuses on the complete user experience: journey, flows, information architecture, usability. UI (User Interface) focuses on the visual part: colors, typography, icons, components. UX is "how it works", UI is "how it looks". Both are essential for a good digital product.
- How long does a Product Design project take?
- It depends on scope. Design Sprint (fast validation): 5 days. MVP prototype: 2-4 weeks. Complete product design: 6-10 weeks. Redesign: 4-8 weeks. Design System: 8-12 weeks. We always include research, prototyping, and user testing.
- Do you conduct usability testing?
- Yes. We conduct usability testing with real users, metrics analysis (heatmaps, session recordings), A/B testing to validate hypotheses, and qualitative interviews. This ensures the design solves real user problems.
- What is Design Sprint?
- Design Sprint is a methodology created by Google to solve problems and validate ideas in 5 days. Monday: Understand the problem. Tuesday: Sketch solutions. Wednesday: Decide best solution. Thursday: Prototype. Friday: Test with users. Ideal for validating products before investing in development.
- Do you deliver files to developers?
- Yes. We deliver organized Figma files, documented Design System, design specifications (spacing, colors, typography), exported assets (icons, images), and interactive prototype. We also do handoff with developers to ensure faithful implementation.